Meet The Brand Empowering Australian Women: Modibodi

Australian underwear label, Modibodi, are breaking taboos and empowering women left, right and centre.

Their product? Protective, leakproof, period underwear.

Yep, you read that right.

We sat down with the Modibodi team to find out where this idea came from , how exactly the underwear “works” and what this means for women in the 21st century.  Read on for the answers to our burning questions!


Where did the idea for Modibodi come from and by who?

Kristy Chong is the CEO and creator of Modibodi. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights.

It was in 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. One that would change our mindsets – and the planet! – by changing underwear for the better.

This ambition saw her design, develop and scientifically prove her patented Modifier Technology leak-proof undies and transform this into the Modibodi collection.

A reusable, sustainable range of tops, singlets and sweat-proof undies, created to liberate us all from endless amounts of landfill.

Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi actively supports causes and organisations close to our heart, such as Share the Dignity and Days for Girls.

Meet The Brand Empowering Australian Women: Modibodi Voome Kristy Chong
Kristy Chong – Creator and CEO of Modibodi

What does the Modibodi stand for?

At Modibodi, we are modern women with a fearless take on making our “unmentionables” absolutely mentionable. Being in tune with our bodies is what makes us feel comfortable, confident and fiercely ourselves.

It’s something we won’t shy away from because we truly believe that women are undefinable and unstoppable. No matter what her size, shape, sexuality or story, we want to inspire the ladies in our life by opening up the conversations others are too afraid to have.

We believe that periods are precious, that sweat is therapy, and that feeling 100% protected during both is the stuff of dreams.

We’re for stronger pelvic floors and leaky life-giving boobs.

We’re down with our discharge, even prouder of our pregnancy shows, and you betcha – runaway bladders are welcome here too.

We’re breaking taboos, opening minds and offering a reusable, sustainable option that’s not just for women – but for the benefit of all bodies on this planet. Because we believe that making a positive impact should be as easy as changing your undies.

Modibodi is modern underwear for every bodi.

Meet The Brand Empowering Australian Women: Modibodi Voome 2

How does the underwear work? Or, more specifically, how can women feel confident their underwear won’t leak?

Modibodi products have one of two game changing liners; one for modern periods and heavy discharge and bladder leaks. The other is for getting hot and gloriously sweaty and never smelly- the every day go to essential.

Our underwear is high tech period underwear made from natural fibres including bamboo and merino wool. What makes them really stand out is their patented Modifier Technology which ensures they are moisture wicking, naturally antimicrobial, stain, and odour resistant.

The technology features a layered gusset which works to keep you fresh, dry, and protected from leakages from morning to night (oh, and wearing white is no longer an issue!).

Go in the draw to win a $50 Modibodi Gift Voucher. Details below!

What are your top tips on feeling confident on your period?

Eat a balanced diet including wholefoods, exercise or do yoga and take time for yourself if you need it. And of course, ensure you have the best protection you can all day every day, such as Modibodi!

A few words from the Founder, Kristy!

I’m proud I’ve developed a brand and products that truly empowers women by giving them more comfort and confidence everyday and our customers tell us that.

I’m also building my dream of creating a sustainable profitable business which also has a positive social impact on our environment and for the women in need who do not have access to affordable, reusable, discreet feminine hygiene.

Stay tuned for the release of our game-changing seam free range. The perfect underwear for no VPL and protection when it comes to working out! You can pre register your interest on our website www.modibodi.com.au

Meet The Brand Empowering Australian Women: Modibodi Voome Kristy Chong Voome


*GO IN THE DRAW TO WIN 1 OF 2, $50 MODIBODI GIFT VOUCHERS*

1. To enter head to www.modibodi.com.au and choose the pair of underwear that best suits you!
2. Email media@modibodi.com.au with your name and underwear of choice
3. The winners will be drawn by the Modibodi team on Friday 21st of July and notified by email.